The iPad Air is my favorite Apple tablet, but it just got more expensive — this Prime Day deal may be your last chance to grab it for less, and it’s already selling out

Apple has officially raised the price of the iPad Air, meaning Amazon's Prime Day deals on that very product are more popular than ever.

The iPad Air is my favorite Apple tablet, but it just got more expensive — this Prime Day deal may be your last chance to grab it for less, and it’s already selling out

Well, we saw this coming: Apple just announced major price hikes across its product portfolio, meaning popular devices like the MacBook and iPad are getting more expensive.

Browse the full Amazon Prime Day sale

In fact, they’ve already gotten more expensive — the Apple store went offline this morning and reappeared an hour later with the new product prices. These increases are a response to “an extraordinary surge in demand for memory and storage,” Apple confirmed to TechRadar, adding that “we have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices.” Sigh.

As TechRadar’s Phones and Tablets Editor, I’m particularly irked by the fact that the iPad Air now starts at $749 / £749 — that’s a $150 / £100 increase over its former $599 / £599 starting price, which taints its appeal as an affordable all-rounder.

The iPad Air has long been my go-to tablet recommendation for most people, but at this new price, I’m more inclined to recommend the iPad 11-inch (2025), which continues to start at a comparatively cheap $349 / £329.

The good news among all this doom and gloom is that Amazon’s annual Prime Day sale is happening right now, and several excellent Prime Day iPad deals are live in both the US and the UK. The iPad Air is among these discounted Apple tablets, so if you’ve been considering buying one, I’d recommend doing so ASAP — it may never be this affordable again.

For more details on Apple's iPad price increases, head to the bottom of the page.

Today's best iPad deals in the US

The iPad Air is a great all-rounder tablet. It's powered by Apple's superfast M4 chip and boasts a crisp Liquid Retina display, making it perfect for both streaming and productivity. Unsurprisingly, it's selling fast on Amazon — at the time of writing, only the Space Gray model is available in the 128GB configuration, and all 256GB models have sold out. You can pick up the 512GB configuration in either Purple or Starlight.View Deal

If you'd prefer the larger iPad Air 13-inch (2026), your only option (for the Wi-Fi model, at least) is the 256GB configuration in Space Gray model. In other words: this iPad is selling fast, so you'll need to act quickly to secure your unit.View Deal

Today's best iPad deals in the UK

Amazon's current iPad Air deals in the UK aren't anywhere near as good as they are in the US, but stock is much higher, and therefore, more color options are available. Powered by Apple's superfast M4 chip and boasting a crisp Liquid Retina display, the iPad Air is perfect for both streaming and productivity. It may not be the cheapest it's ever been, but £578.99 is still much cheaper than Apple's new price for the iPad Air.View Deal

If you'd prefer the larger iPad Air 13-inch (2026), all color options are currently on sale at Amazon except for Blue. If you desperately want that particular model, Amazon does still have the 256GB variant on sale at the time of writing, while Pink is your only option for a discounted 512GB model.View Deal

Full iPad price changes

Here's a rundown of Apple's iPad price changes in full:

iPad price changes — US

Device

Old price

New price

Increase

iPad

$349

$449

$100 (29%)

iPad Air 11

$599

$749

$150 (25%)

iPad Air 13

$749

$949

$200 (27%)

iPad Pro 11

$999

$1,199

$200 (20%)

iPad Pro 13

$1,299

$1,499

$200 (15%)

iPad mini

$499

$599

$100 (20%)

iPad price changes — UK

Device

Old price

New price

Increase

iPad

£329

£429

£100 (30%)

iPad Air 11

£599

£749

£150 (25%)

iPad Air 13

£799

£949

£150 (19%)

iPad Pro 11

£999

£1,199

£200 (20%)

iPad Pro 13

£1,299

£1,499

£200 (15%)

iPad mini

£499

£599

£100 (20%)

More Prime Day deals in the US

More Prime Day deals in the UK

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