Seattle startup Certivo raises $4M to automate supply chain compliance with AI

Seattle startup Certivo raised $4 million in seed funding to expand its AI-powered platform aimed at automating supply chain compliance.

Boston-based Suffolk Technologies, which specializes in construction technology investments, led the round. Seattle-based Pioneer Square Labs also invested. Total funding to date is $6 million.

Certivo, which spun out of PSL in 2024, says the funding marks the emergence of a new category it calls “AI-native compliance automation.” The startup wants to replace manual compliance processes with intelligent systems that operate around the clock.

Its platform centers on what it calls a Compliance System of Record, powered by an AI agent named CORA. The system automatically collects and validates supplier documentation, tracks regulatory changes across jurisdictions, maps compliance requirements to product portfolios, and integrates with existing software apps to maintain a real-time compliance record.

The 17-person startup is targeting manufacturers and companies in the “built world,” helping them navigate evolving regulations around PFAS, sustainability mandates, and supply chain transparency.

The company declined to provide metrics on customers or revenue.

Certivo, which emerged from a partnership between PSL and Fortive, is led by former Kaspien CEO and longtime Seattle tech leader Kunal Chopra. More recently he was CEO of Beckett Collectibles. Chopra also spent time at Microsoft, Amazon, Unikrn, and Groupon in executive roles.

“We built Certivo as an AI-native system that makes compliance continuous, proactive, and durable,” Chopra said in a statement.

Certivo co-founder Ahmed Khan left the company last year and is working on a new stealth startup, according to LinkedIn.

Certivo is one of various startups applying AI to historically manual enterprise functions such as compliance. Signify is a similar Seattle-based company that spun out of the AI2 Incubator that raised $2.1 million in 2024.