'What we really wanted was Mike': How Mike Markkula was Apple's first true master marketer before Steve Jobs and wrote the business plan that made Apple a Fortune 500 company

How Mike Markkula transformed Apple from garage experiment into the business that reshaped personal computing.

'What we really wanted was Mike': How Mike Markkula was Apple's first true master marketer before Steve Jobs and wrote the business plan that made Apple a Fortune 500 company
How Mike Markkula transformed Apple from garage experiment into the business that reshaped personal computing.

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