'Wait... what?' — Lionel Messi’s new ChatGPT World Cup partnership feels like marketing written by AI for people who don’t watch soccer

OpenAI's first major football marketing campaign stars Lionel Messi, but it feels more like a corporate AI pitch than a celebration of the world's most popular sport.

'Wait... what?' — Lionel Messi’s new ChatGPT World Cup partnership feels like marketing written by AI for people who don’t watch soccer
OpenAI's first major football marketing campaign stars Lionel Messi, but it feels more like a corporate AI pitch than a celebration of the world's most popular sport.

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