The Samsung Galaxy Ultra 2 is almost certainly coming soon, judging by the incredible 45% discount on last year's model — should you buy now or wait?
The Samsung Galaxy Watch Ultra just hit a mammoth 45% off, and based on my many years of covering deals, I'm confident this will sell like hot cakes.
The Samsung Galaxy Watch Ultra 2 is likely to be launched at this year's summer Unpacked presentation, which is happening either next month or in August. But even though an Ultra 2 is on the horizon, I'd still get this deal.
How do I know an Ultra 2 is launching? I don't for sure, but I have some evidence that points in that direction. For one thing, Samsung's summer event launches its new watches each year, and occurs roughly around this time. For another, an Ultra 2 has been heavily rumored to be part of the 2026 roster refresh.
Finally, the Samsung Galaxy Ultra (2025) is on sale for just $357.24 at Amazon US (was $649.99), a massive 45% discount. Such a big discount could mean that the Ultra 2 is coming, and Amazon and Samsung are trying to clear old stock. In the UK, it's also on sale for a smaller but still significant 33% off, at £399 (was £599).
Today's best Samsung Galaxy Watch Ultra (2025) deals

Save almost $300 on the Samsung Galaxy Watch Ultra in Titanium Blue version only, in a shocking price drop. While it's not the best choice for everyone (non-adventurers may overpay on features they won't use, and it's large for small wrists), its AI smarts, useful Now Bar technology to serve you the widgets you need, and longevity (up to 100 hours!) means it's well-made for adventurers.View Deal

Save a cool 33% on the Samsung Galaxy Watch Ultra in all colorways, including the fetching Titanium Blue version also seen above. It's not quite as good a price cut as the US one, but still a significant discount on a popular watch. View Deal
Should you get this deal or wait for the Samsung Galaxy Ultra 2?
Unlike my Garmin Fenix 9 article, in which I recommend not getting the Fenix 8 and instead waiting for the 9 to come out, I actually recommend buying this Ultra deal rather than waiting for an Ultra 2 to arrive.
The 45%-off deal is simply too big a price drop to pass up, taking the AI-powered watch into must-buy territory. It's never been on offer for anything close to this, and there are no guarantees you'll get a good deal when the Ultra 2 lands in a month or two.
Besides, the original Ultra launched in 2024 was such a big design choice for Samsung that I'm expecting any changes to be quite iterative and software-focused this time. In which case, last year's Ultra will already run the latest Wear OS, so I doubt you'll see much of an improvement over the existing Ultra.
More Prime Day deals in the US
- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.99
- Apple: MacBooks, AirPods & AirTags from $29
- Beauty: 50% off toothbrushes & hair tools
- Cheap TVs: smart TVs from $69.99
- Garden: tools, mowers, planters from $24.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $186
- Patio: outdoor furniture, rugs & decor from $19.99
- Sports: 50% off fitness gear, treadmills & clothing
- Vacuums: Dyson, Shark & Bissell from $34
More Prime Day deals in the UK
- Amazon Prime: get a 30-day free trial
- Amazon Devices: Fire, Ring & Blink from £13.99
- Amazon Haul: up to 30% off
- Apple: up to 33% off AirPods & Apple Watch
- Appliances: up to 45% off Ninja & Tefal
- Beauty: up to 60% off Philips & Oral-B
- Essentials: household goods from £5
- Fans: from £20
- Fashion: up to 50% off
- Gaming: £90 off PlayStation 5
- Headphones: up to 50% off Beats & Sony
- Laptops: from £149
- Tablets: Samsung & Lenovo from £79.99
- Toys: up to 25% off Lego and Tonies
- TVs: from £129.99
- Vacuums: up to 40% off Shark & Roborock
- Wearables: up to 30% off Garmin & Oura
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