Spider-Man: Brand New Day Swings Into a Full-Room Experience With SCREENX
Movie studios keep hunting for ways to make a trip to the theater feel essential again. Sony Pictures landed on one clear path with its next Spider-Man film. The studio worked directly with CJ 4DPLEX to present Spider-Man: Brand New Day in SCREENX, a format built to spread the action beyond the front screen and [...]
Movie studios keep hunting for ways to make a trip to the theater feel essential again. Sony Pictures landed on one clear path with its next Spider-Man film. The studio worked directly with CJ 4DPLEX to present Spider-Man: Brand New Day in SCREENX, a format built to spread the action beyond the front screen and [...]
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