Seattle tech and education vets launch ‘Trajectory Playbook’ platform for startup founders

Seattle tech veteran Dave Parker‘s techniques for empowering early stage entrepreneurs has a new playbook.

The longtime startup founder, leader and advisor, in partnership with strategist and educator Kathy Cox, announced the launch Tuesday of Trajectory Playbook. The education platform is designed to help founders bridge the gap between initial ideation and product-market fit through a step-by-step curriculum.

The platform digitizes the methodology from Parker’s 2021 book, “Trajectory: Startup — Ideation to Product/Market Fit,” but adds a modern layer of AI integration and community networking. The 10-module program is aimed at helping founders first validate their market and customer discovery before later getting into mechanics like revenue, financials, and fundraising.

Parker’s background includes a number of CEO and board positions, including as startup programs chair at the Washington Technology Industry Association. He also spent nearly 11 years as an all-star mentor at the Techstars startup accelerator and was past director of The Founder Institute.

Cox is a business strategist and marketing professional who spent 12 years at City University of Seattle and is currently an instructor and course developer at the University of Washington. She’s also a doctoral level instructor on innovation and strategy at Capella University.

“Trajectory is about accelerating results,” Cox said. “We’re giving entrepreneurs the tools, structure, and community they need to move from idea to execution with clarity and confidence.”

The Trajectory Playbook program is priced at $1,900 for all modules, including review of action items and peer and expert discussions. WTIA members are eligible for a discount.