Samsung just set the date for its next Galaxy Unpacked — and 'A New Shape Unfolds' could be its biggest clue yet about what to expect

• The next Galaxy Unpacked is set for July 22, 2026
• Samsung teases "A New Shape Is Unfolding"
• A new foldable form factor could debut alongside the existing Fold and Flip phones

A week after wiping its social media accounts and replacing them with cryptic teasers — and following months of rumors — Samsung has officially set the date for its second Galaxy Unpacked event of 2026.

Everything will be revealed, unpacked, or perhaps more fittingly, unfolded, on July 22, 2026, at 9 a.m. ET / 6 a.m. PT / 2 p.m. BST (11 p.m. AEDT). Samsung will livestream the Galaxy Unpacked keynote from an in-person event in London, UK, and yes, TechRadar will be on the ground at the unveil.

The invitation itself is already dropping hints, as Samsung tries to build anticipation. Alongside the tagline, "A New Shape Unfolds," the animated invite shows what appears to be a ticket printing before its top edge is torn away, revealing a noticeably wider, shorter silhouette than Samsung's current Galaxy Z Fold devices.

Samsung hasn't confirmed exactly what it will be announcing come July 22, but between the tagline and the animation, it's hard not to see them as clues pointing toward an all-new foldable design. It's also already accepting pre-reservations for whatever it will formally unveil at the July 22 event.

Specifically, you can sign up with your email on Samsung's main site at no cost to score a $30 Samsung Credit that can be applied to your pre-order and unlock up to $1,230 off with an eligible device trade-in.

So, if you're considering one of the next Galaxy devices, it's worth getting in line now ... and there's no cost involved.

Samsung's summer Galaxy Unpacked events have traditionally been the stage for its newest foldable smartphones and fresh wearables such as Galaxy Watches and Galaxy Buds. This year, though, the spotlight looks set to extend beyond the usual annual refreshes.

While we're expecting successors to the Galaxy Z Fold 7 and Galaxy Z Flip 7, Samsung has already hinted that something different is on the way. When it began teasing the event last week, the tech giant said that "after seven generations of pushing the boundaries of foldables, Samsung is taking a different approach to how it builds anticipation this year."

That statement, combined with months of leaks pointing to a wider foldable form factor, has fueled speculation that Samsung is finally ready to unveil an entirely new kind of foldable phone.

Unlike the Galaxy Z Fold lineup's familiar book-style design, this rumored device is expected to feature a much wider form factor. Based on the leaks we've seen so far, it resembles the now-discontinued Microsoft Surface Duo, Apple's long-rumored foldable that's widely expected to arrive later this year, or even a classic Moleskine notebook when folded shut. If the rumors prove accurate, Samsung could once again be first to market with a new foldable form factor.

Galaxy AI is also expected to be front and center throughout the keynote, with Samsung likely showcasing new AI-powered features across its latest folding phones and potentially teasing its forthcoming Android XR Glasses.

TechRadar will be on the ground in London for Galaxy Unpacked, bringing you live coverage of every announcement as it happens, along with hands-on impressions of Samsung's newest devices. We'll also be running a live blog throughout the keynote, so be sure to follow along as Samsung unveils what's next come July 22.

In the meantime, let us know what you're most excited to see Samsung reveal at Galaxy Unpacked in the comments below.