Letting go of plastic packaging is harder than it sounds, with Disney explaining: “The biggest challenge was presentation” in its Princess doll redesign.

Disney is reimagining its Classic Princess Dolls with plastic-free packaging that uses less material, improves durability, and makes the unboxing experience easier

Letting go of plastic packaging is harder than it sounds, with Disney explaining: “The biggest challenge was presentation” in its Princess doll redesign.
Disney is reimagining its Classic Princess Dolls with plastic-free packaging that uses less material, improves durability, and makes the unboxing experience easier

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