I'm not joking: the iPhone Air is the best-value phone purchase you can make this Prime Day — for two very different reasons

Full disclosure: I am writing this before Amazon Prime Day. If the iPhone Air is not currently on sale in your region, then you should only pay its $999 / £999 / AU$1,799 asking price if a) you have a bottomless supply of cash or b) you simply must own Apple’s most beautiful iPhone (and make no mistake: the iPhone Air is Apple’s most beautiful iPhone).

But I will eat my hat if there aren't any meaningful deals on the iPhone Air by the time you read this. It's already been discounted by as much as 30% in both the UK and Australia this year, and as such, I have a hunch that Amazon will run similar deals during its annual Prime Day sale (if you’re in the US, look out for carrier-based offers on Apple’s best iPhones).

• Browse the full Amazon Prime Day sale

If you can snag the iPhone Air for around 20% less than its retail price this week, I’m utterly convinced that it’s the best-value phone purchase you could make right now — for two reasons.

Firstly, you will not find a nicer-looking — and nicer-feeling — phone than the iPhone Air without spending silly money on one of the best foldable phones. The Air measures just 5.64mm at its thinnest point and is some 41g lighter than the iPhone 17 Pro, despite boasting a larger 6.5-inch display.

You might not think you care about having a thin and light phone — I also didn’t to begin with — but trust me: once you start using a device of such svelte proportions, you won’t want to go back to a regular-sized phone.

Don’t believe me? Here’s a recent picture of me with a group of tech content creators showing off our current phones of choice:

All four of us test the best phones for a living, and all four of us settled on Apple's super slim iPhone as our personal handset of choice.

The second reason why a discounted iPhone Air is the best-value phone purchase you can make right now is less obvious. Not only is this Apple’s most beautiful iPhone, but it’s also its most powerful: like the iPhone 17 Pro, the Air boasts an A19 Pro chipset and 12GB of RAM.

Now, I don’t usually highlight chipsets as a reason to buy phones — the iPhone 17e’s A19 chipset, for instance, is plenty fast enough for most people — but the iPhone Air's A19 Pro chipset and 12GB of RAM combination has suddenly become more significant than most people realize.

Here's an extract from a recent article in which I explain why the iPhone Air is future-proofed in a way that only the iPhone 17 Pro can match:

At WWDC 2026, Apple announced its all-singing, all-dancing Siri AI assistant, which will soon be available on all Apple Intelligence-compatible iPhones (read: the iPhone 15 Pro and upwards) as part of iOS 27. But only three iPhones will get the very best version of Siri AI — and the iPhone Air is among that number.

Specifically, only the iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air will get Siri voice customization and more advanced systemwide dictation, because only these phones run on Apple’s AFM Core Advanced model and 12GB of RAM.

Admittedly, these two features aren’t reason enough to buy a top-end iPhone — the former gives you the ability to customize the expressiveness and pace of Siri’s voice, while the latter makes Siri more effective at converting speech into accurate text — but I would bet my (non-existent) house that Apple locks several additional, more significant features behind this AFM Core Advanced paywall in future versions of iOS.

In other words, like the iPhone 17 Pro and Pro Max, the iPhone Air will soon support more software features than any other iPhone — and the gap between model capabilities will only grow wider as more hardware-exclusive features are announced.

I genuinely believe this under-the-radar feature makes the iPhone Air almost worth its regular $999 / £999 / AU$1,799 asking price, but if you can pick it up for significantly cheaper than that during Prime Day, it’s a bona fide bargain.