I haven't seen Samsung discounts this good since Black Friday — up to $1,700 off OLED TVs, Galaxy S26 Ultra, appliances, and more

I don't understand why Amazon gets all the glory; Samsung's anti-Prime Day deals are just as good for phones, appliances, and TVs.

I haven't seen Samsung discounts this good since Black Friday — up to $1,700 off OLED TVs, Galaxy S26 Ultra, appliances, and more

Every Prime Day, Amazon tends to really steal the headlines. I mean, it's not hard to see why considering the retailer started the ball rolling with big summer sales and continues to do so. That doesn't mean Amazon is the only game in town, however.

For example, if you have a penchant for Samsung products (as we do at TechRadar), then you're in for a treat over at the official Samsung Store. Right now, it's hosting a Prime Day-adjacent 4th of July event with record-low prices on the latest models. I haven't seen a sale this good at Samsung since Black Friday, in fact.

- Check out today's big summer sale at Samsung in full

If you're interested, I've picked out today's best deals at Samsung just down below. Highlights include the latest Galaxy S26 series, the Galaxy Watch 8, and the brand new Galaxy Buds 4 Pro, which are only a few months old as of writing.

While I'm here, it's worth mentioning that Samsung's deals on TVs are particularly good today. Not only are some of the latest 2026 models available with their first-ever real price cuts, but a few slightly older outgoing models are getting clearance deals. If you're looking for a bargain, I'd absolutely recommend checking those out.

Huge Samsung sale — quick links

Phones, tablets, and earbuds

Samsung Galaxy S26 Ultra: $330 off upfront, or up to $720 off with a trade-in at Samsung
The outstanding Galaxy S26 Ultra has just been listed for its lowest price yet at the official Samsung Store this week, with an excellent $350 discount on unlocked devices. Available across all storage variants and colors, this deal can get you a device for as little as $949 upfront. Trade-in rebates of up to $720 are also available, but we've seen slightly better offerings in the past for trades.

Galaxy S26: $200 off upfront, or up to $400 off w/ trade
Galaxy S26+: $300 off upfront, or up to $450 off w/ tradeView Deal

The Galaxy Tab S11 Ultra is the latest and greatest of Samsung's tablets, and today's deal offers the choice between a $400 upfront discount or a trade-in of up to $500 off. While pricey, the Galaxy Tab S11 Ultra boasts specs that challenge even the most powerful of iPads. With a 14.6-inch display, a top-notch build quality, and desktop-level power, you're getting a serious tablet here.View Deal

Save $200 on the Samsung Galaxy Watch Ultra in all colorways, including the fetching Titanium Blue version introduced last year. While it's not the best choice for everyone, its power, longevity (up to 100 hours!) and rugged durability means it's well-made for adventurers and triathletes. Watch out, Garmin. Today's deal at Samsung offers either $200 off upfront, or the option to trade-in for a discount of up to $250.View Deal

A 4.5-star-rated smartwatch with super-accurate health and activity tracking. If you throw in the industry-leading AI features, then you really do have the complete package with the excellent Galaxy Watch 8. Today's deal at the Samsung Store gets you either an upfront $120 discount or the option to trade-in for up to $200 off; a really good bargain for both the Bluetooth and LTE variants.View Deal

One of the first major deals on Galaxy Buds 4 Pro, you can currently get an impressive $40 discount on these new premium buds. We rated the buds 4.5 out of five stars thanks to innovative technology such as head-gesture operation, an intelligent ambient mode, and fantastic ANC. Even though they work with any Bluetooth-enabled phone, it is Samsung users who will benefit from the complete set of features here, so they're a good pairing with one of the latest Galaxy S26 series. View Deal

2026 Samsung TVs on sale

Samsung's rival Prime Day sale has a rare $300 discount on Samsung's all-new 65-inch R85H Micro RGB 4K Smart TV. Perfect for watching the World Cup on, Samsung's R85H Series delivers brilliant colors that come to life thanks to its Micro RGB technology and AI engine.View Deal

The S95H is the successor to the wildly popular S95F, which was one of our top-rated TVs of 2025. We haven't reviewed this iteration yet, but we have no hesitation recommending one of the first price cuts we've seen on the model. The main upgrades here are a QD-OLED panel, updated AI processing, and a new picture-frame design with a built-in bezel. Otherwise, you're still getting a stunning picture and support for a 165Hz refresh rate.View Deal

The new QH series from Samsung are a good choice if you want a decent TV but don't want to completely break the bank. The QN80H is the higher-end model and features AI-based picture and audio optimization, and SDR to HDR upscaling. QN80H also features Motion Xcelerator 144Hz support, which makes it a good choice for sports or gaming. You don't get as deep blacks with a Neo-QLED, but the picture quality is still absolutely fantastic.View Deal

The Frame series is a real crowd favorite, and it's certainly a very unique idea. Specs-wise, you don't tend to get the best of the best with these TVs, but they do offer a gorgeous art-like design that melds into any environment. The latest 2026 Pro model features a matte anti-reflective coating and a Neo-QLED panel with support for 144Hz refresh rates. View Deal

Older Samsung TVs on sale

The 65-inch S90F is a slightly older model now, but it still holds up great, with the same comprehensive set of gaming features as the higher-end Samsung S95F OLED. The 65-inch S90F was already a great value, but today's massive $1,300 price cut at Samsung just makes it one of the best buys on the entire site this week. This price is $200 lower than Black Friday, for example. View Deal

Samsung's flagship OLED TV for 2025 improves upon its predecessor with even higher brightness and a 2.0 version of its Glare-Free OLED screen. Gaming support has expanded with 4K 165Hz support across all four HDMI 2.1 ports, and the TV's Tizen smart interface now features the Samsung Art Store portal. All sizes apart from the 55-inch are sold out right now, annoyingly, so grab this still-amazing TV while you still can. View Deal

The QN90F is a slightly older model now, but it's still an amazing choice if you're looking for a great quality display with fantastic brightness. Samsung is offering a record-low price on the larger 75-inch model right now (the smaller sizes are already sold out). This Neo QLED TV features mini LEDs and Samsung's Glare-Free 2.0 technology, allowing you to view it from nearly any angle. Paired with high brightness and punchy colors, this makes it a great pick for sports.View Deal

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