“I cannot divorce the two”: How Star Wars is blending technology, creativity, and products into the experience itself

Disney Consumer Products' Global Creative Director Bobby Kim on how Star Wars is evolving beyond film into an interactive, technology-driven product ecosystem.

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 May 14, 2026  0  0
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“I cannot divorce the two”: How Star Wars is blending technology, creativity, and products into the experience itself
Disney Consumer Products' Global Creative Director Bobby Kim on how Star Wars is evolving beyond film into an interactive, technology-driven product ecosystem.
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