Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI

Lucra offers corporate loyalty programs reimagined as interactive esports. But winning ARK as a lead wasn't easy.

Apr 22, 2026 0 0

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Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI

Lucra offers corporate loyalty programs reimagined as interactive esports. But winning ARK as a lead wasn't easy.

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This blog is my little corner of the internet where I write about what inspires me, challenges me, or simply catches my curiosity. I don’t claim to have all the answers, but I love asking questions, exploring new perspectives, and learning along the way.

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