6 of the best Prime Day Apple deals at Amazon UK — record-low prices for the AirPods, iPhone 17, Apple Watch, and more
Amazon has already launched its deals on top Apple tech for Prime Day, including the lowest prices we've ever seen for the AirPods, iPhone 17, MacBook Neo, and more.
There's less than 24 hours to go until Prime Day, but you don't have to wait to score some record-low prices on top-rated Apple tech. Surprisingly, the retailer has dropped these stunning deals on AirPods, iPhones, and Apple Watches early, so I'd scoop up these rare price cuts while you can.
• See all early Prime Day deals at Amazon UK
One early Prime Day deal that's a real highlight is the Apple AirPods 4 (with noise cancellation) for £125.40 (was £169). I'm actually quite shocked that this lowest-ever price for the brand's latest buds has been made available for Prime Day, especially when a discount like this is usually saved for Black Friday.
There was also a record-low price of £617.97 for the new MacBook Neo, but that offer seems to have vanished for now. Perhaps someone pressed the button a little too early, and maybe it will be back when the sale fully kicks off at midnight.
Those would be my top two picks, but there are several other standout Apple deals from Amazon's Prime Day sale. Check them out below, just remember that you need to be an active Amazon Prime member to buy them. You can get a 30-day free trial to access the deals if you're not currently signed up.
6 of the best Apple Prime Day deals at Amazon UK

This is a new record-low price for Apple's newest buds. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. Just be aware that this cheaper version does not support active noise cancellation, so it may be worth paying the extra to get that benefit with the deal below.View Deal

Willing to spend a bit more? Amazon's early Prime Day deals feature the AirPods 4 with active noise cancellation for their lowest price ever. These AirPods 4 feature a new comfortable design, handy controls, and Apple's H2 chip, which supports personalised spatial audio and voice isolation. There's also that all-important ANC to block out distracting noises and outside sounds, which is great when you want to focus at work or are commuting.View Deal

Apple's newest premium buds feature improved Active Noise Cancellation, outstanding audio, a comfortable in-ear design, and new features such as live translation and heart-rate tracking. These do-it-all buds offer excellent audio quality and top-tier noise-cancellation. Today's deal is the best price you can find on Apple's newest AirPods, and a new record-low price.View Deal

The latest MacBook Neo is down to a record-low price at Amazon ahead of Prime Day. This brand-new and fantastic laptop packs a 13-inch Liquid Retina display, an A18 Pro chip, 8GB of RAM, 512GB of storage, and up to 16 hours of battery life, all for close to £600. This latest model was already a best seller at full price, but now the well-rated laptop is a bit of a steal with almost £100 off.View Deal

This four-pack of the best-selling Apple AirTags is on sale for 15% off for Prime Day. These are a great way to keep track of keys, your phones, a child's backpack, luggage, or any other possession you'd rather not misplace. The AirTag can be attached to anything you don't want to lose, and your iPhone will locate it or send out a ping so you can track it down.View Deal

Here's a new record-low price for the Apple Watch SE 3. Apple's cheaper smartwatch is currently our pick for the best Apple Watch to buy if you're on a budget, as it delivers a full health and fitness tracking experience, all the convenient on-wrist features you need, and that familiar Apple style, but at a fraction of the price.View Deal

The AirPods Max use an Apple-designed dynamic driver to provide high-fidelity audio — and they sound fantastic for it. Exceptional active noise cancellation, personalised Spatial Audio, and Dolby Atmos support all reinforce that. They feel good on your head as well, thanks to the knit-mesh canopy and memory foam ear cushions, so you can easily wear them for the full 20 hours of battery life if you ever want or need to. Grab them now for a record-low price.View Deal

Apple's best value iPhone ever is now an even better buy as it drops to its lowest-ever price for Prime Day. We dubbed it "the best standard iPhone in years" in our 4.5-star review, as it brings a lot of the features often saved for Pro models to the baseline version. You also get speedy performance thanks to the A19 chip, a big and bright display, and excellent cameras.View Deal

The high-end iPhone 17 Pro Max has fallen to its lowest-ever price at Amazon. We gave this premium handset an impressive 4.5-stars in our review for its stellar performance and fantastic cameras. Quite simply, if you demand a lot from your phone, this is easily one of the best you can buy right now.View Deal

Display - 13.6 inches
Processor - Apple M5
RAM - 16GB
Storage - 512GB
The newest MacBook Air M5 is here, and it just got its biggest discount yet on Amazon. Our reviewer called it "the best ultraportable I've ever used" and awarded it 4.5-stars, so it's every bit as good as its already excellent predecessor. As well as the powerful and efficient M5 chip, the latest MacBook Air boasts a slick 13.6-inch Liquid Retina display, 16GB of RAM, and a 512GB SSD as standard. Those are solid overall specs for all-around use, productivity, and creative tasks.View Deal

Display - 15 inches
Processor - Apple M5
RAM - 16GB
Storage - 512GB
The newest MacBook Air M5 is here, and the larger 15-inch model is now on sale for Memorial Day at Best Buy. Our reviewer called the smaller 13-inch version "the best ultraportable I've ever used" and awarded it 4.5-stars, so these devices are every bit as good as the already excellent predecessors. As well as the powerful and efficient M5 chip, the latest MacBook Air boasts a slick 15-inch Liquid Retina display, 16GB of RAM, and a 512GB SSD as standard. Those are solid overall specs for all-around use, productivity, and creative tasks.View Deal

The latest Apple Watch 11 back to its lowest-ever price in the latest Best Buy sale. The thinnest Apple Watch yet, with a wraparound LTP3 OLED display, it's a great-looking watch with Apple Intelligence-powered smarts and a boosted battery compared to previous Apple Watches, clocking in at 24 hours of average use. View Deal

The Apple iPad A16 is down to its lowest-ever price since Black Friday in this week's event, so it's worth taking advantage of if you have an eye on the latest Apple slate. The biggest upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.View Deal

There's a decent $50 saving on the latest iPad Pro 11-inch at Best Buy, but that's a little shy of the record-low $899 we saw on Black Friday. This is still a pricey tablet, but you do get the brand-new M5 chip, high-quality tandem OLED display and 256GB as standard. Expect this to be one of the better offers we see on the tablet until later in the year.View Deal
More of the best Amazon Prime Day deals
- Amazon Prime: get a 30-day free trial
- Amazon Devices: Fire, Ring & Blink from £21.99
- Amazon Haul: up to 30% off
- Apple: up to 33% off AirPods & Apple Watch
- Appliances: up to 45% off Ninja & Tefal
- Beauty: up to 60% off Philips & Oral-B
- Essentials: household goods from £5
- Fans: from £27.59
- Fashion: up to 50% off
- Headphones: up to 50% off
- Laptops: from £149.99
- Tablets: Samsung & Lenovo from £125
- Toys: up to 25% off Lego and Tonies
- TVs: from £129.99
- Vacuums: up to 40% off Eufy & Roborock
- Wearables: Garmin & Huawei from £36.99
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